In recent years, data usage has reached new dimensions worldwide. According to calculations from 2011, the total global data volume doubles every 2 years. Recent surveys of the same study from 2014 even forecast a tenfold increase in the amount of data by 2020 (source: “EMC Digital Universe” study).
On the one hand, digitization simplifies numerous processes and opens up design options that would have been unthinkable until recently; on the other hand, companies and institutions face new challenges that digitization and the associated amounts of data entail. Many companies already recognize the enormous value that the use of this data can have for product development, production, marketing, customer relationship management and ultimately sales.
Therefore, when dealing with these large amounts of data, the focus is not only on statistical evaluation and information technology preparation, but also on the targeted utilization of the data collected for communication and marketing purposes. Data scientists therefore need additional competencies that enable them to strategically analyze the problems from an ethical, legal and business perspective and to implement them in a targeted manner in the company due to their pronounced communication skills.
Data science generates a new interdisciplinary professional field. To meet these requirements, special skills are required that go beyond the know-how of a single discipline. The necessary knowledge to be acquired is made up of knowledge and skills from various areas of science. The new part-time, interdisciplinary and international master's degree course "Data Science", which is part of Department 4 (Economics), fills this gap and provides in-depth training in the relevant disciplines. It includes content from the fields of business informatics, mathematics and statistics, business administration and marketing as well as media, law and communication science.
The planned master's program is to be in English and is to be carried out in cooperation with the High-tech Business & Entrepreneurship Group of the University of Twente (Netherlands). It has a volume of 90 CP, extends over 4 semesters and concludes with the academic degree of a "Master of Science".
Further information and dates will follow shortly. Register now in our reserve list and do not miss any information!
Master of Science (M.Sc.)
Westfälische Wilhelms-Universität Münster
Winter semester 2020/21
September 20th, 2020
WWU Weiterbildung gGmbH, Königsstraße 47, 48143 Münster
16.250 € plus 750 € catering expenses
People from the field of e-commerce, internet and social media companies, media companies and publishers, community managers and analysts. In particular also working people who work in the areas of consulting, media, information and communication technology or social media and want to deepen their skills.
WWU Weiterbildung gemeinnützige GmbH